WILEY.MARKETING.AUTOMATION.FOR.DUMMIES.2014 by Unknown

Author:Unknown
Format: epub
ISBN: 9781118772270
Published: 0101-01-01T00:00:00+00:00

Using another tool: If your marketing automation solution does not allow for stringing landing pages together, you may want to consider a tool such as ion interactive (see Figure 9-12). A specific tool such as ion interactive allows you to build a microsite with dynamic features. Tools made specifically to build microsites are great because for the marketer who isn’t tech savvy, microsites are usually easier to set up than using your CMS, and the result can be much more robust than a landing page created in a marketing automation tool. Such tools also can be integrated into your marketing automation tool very easily. Figure 9-12: The ion interactive tool can create microsites.

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